In this episode of the Franchise My Business podcast, Kevin features Scott Hoots, the CEO of QC Kinetix, a regenerative medicine-based franchise system based in Charlotte, North Carolina. Scott shares how their relatively young business closed out in 2022 with under 170 locations open in 30 states.
They have already opened 10 new locations in January and have another 80 scheduled for the rest of the year, which is all part of the 500 franchise licenses already sold to be developed over the next 10 years.
Scott gets granular with their area developer model which divides geographies via designated marketing areas (DMAs) and how they devised an open 1-day a week model that serves patient needs while keeping overhead costs low. Education is huge so Scott talks about their 4 pillars which cover qualifications as education and how this is handled solely by the call center.
HIGHLIGHT QUOTES
Basing the area developer model on DMAs – Scott: “I just call it an area developer model. So the country is divided into DMAs, designated marketing areas, that are based on, where households get their television and radio signals from, so I don’t know how many DMAs there are, 225, something like that. So we took all the DMAs and each one of those DMAs represents a development opportunity, and how many locations you can develop depends on the size of the DMA.”
The 4 pillars of QC Kinetix – Scott: That’s the job of the call center is to educate the consumer. We have 4 pillars that our business operates on; advertising, qualification—which is the call center part, so you can say qualification is equal to education—the consultation process, and then excellent care.”
Connect with Scott:
Find out more about Kevin and Franchise My Business: