In this episode of the Franchise My Business podcast, Kevin Oldham shares his observation that marketing is simply one component of a holistic approach to running a franchise business, but it is not an easy fix that increases sales. Kevin emphasizes that an increase in marketing must be accompanied by customer service and operations or risk damaging your brand.
HIGHLIGHT QUOTES
Think about the cause and effect of pulling a marketing lever – Kevin: “You have to take a holistic approach when it comes to growing your business. If you look at the marketing lever and you’re going to flip a marketing lever, you got to think about the next thing down the line that’s going to impact. It may impact client service.”
Pulling levers creates opportunities but also added stress – Kevin: “Marketing, it’s done what it’s supposed to do on the front end. It’s created more opportunities, but it’s also created additional stress on the organization that may end up causing the whole thing to be unprofitable.”
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