In this episode of Franchise My Business, host Kevin Oldham emphasizes the significance of grand openings for new franchise locations. He highlights the need to inform and engage the local community, as well as create momentum for the business. Kevin shares effective strategies for successful grand openings, such as ribbon-cutting ceremonies and special offers tied to charitable initiatives. Ultimately, he underscores the importance of actively promoting and serving the community to establish a strong presence.

HIGHLIGHT QUOTES

Grand Openings in Community Engagement – Kevin Oldham: “You don’t just open a business in a community to serve yourself. You’re there to serve the people who live in that community.”

Community Engagement and Philanthropy: Amplifying Your Grand Opening – Kevin Oldham: “At the end of the day, we were able to donate some money, which then became another thing that was a momentum builder. It was PR. It was social media. It was all of these things that really put a spotlight on our business and said, ‘Hey, we’re here. We’re here to serve you.’”

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