Welcome back to another exciting episode of the Franchise My Business Podcast hosted by Kevin Oldham! In today’s episode, we dive deep into the world of mobile businesses and explore the advantages they offer compared to traditional brick-and-mortar establishments. We discuss the potential of taking your business on the road and expanding your reach beyond a hyperlocal market. From increased flexibility in site selection to lower cost structures and higher price points, we uncover the numerous benefits of adopting a mobile model. But it’s not all smooth sailing; there are challenges to consider, such as fluctuating customer demand due to climate variations. 

However, with the shifting consumer mindset and the convenience factor driving demand, the future of mobile franchises looks promising. So, whether you’re looking to explore a new business venture or considering transforming your existing business into a mobile one, this episode is a must-listen. Let’s get started on this exciting journey into the world of mobile franchises!

HIGHLIGHTS

The Power of Mobility: Maximizing Geographic Reach and Cost Efficiency in Business – Kevin Odlham

“Mobile model, obviously, you can go to people. Challenges associated with that, like, your people have to know that you’re going to be at a certain place but it does give you a more varied geographic footprint that you can typically pull from. You just have to move that thing around. Also, cost, It’s just pretty amazing to be able to make that investment frankly into your asset. So you’re building, if you build a concession trailer or concession truck, or something along those lines, that’s your asset and you’re making improvements in that asset. You’re not making improvements in somebody else’s structure of their real estate, and then you’re gonna leave those investments just gone forever.”

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