Welcome back to another episode of the Franchise My Business podcast where we explore different facets of franchising. In today’s episode, we dive into the world of holding companies and investigate how they are transforming the franchising landscape.

Our host, Kevin Oldham, shares his insightful experiences working within a holding company and sheds light on the remarkable benefits they offer to a portfolio of franchise brands. From shared services and marketing strategies to streamlined operations and efficiency, Kevin reveals the hidden perks that make holding companies a force to be reckoned with in the franchising world.

Drawing from his previous involvement in real estate and auctions, Kevin offers examples of successful holding companies such as United Franchise Group and Wellbiz Brands. He emphasizes the advantages of having a centralized support center and how franchisees can thrive by expanding their businesses within the same partner organization.

Whether you’re a franchisor looking to enhance your brand or a prospective franchisee seeking a multi-brand opportunity, this episode will provide valuable insights into the holding companies in the franchise industry! 

Let’s dive in and explore the world of franchise expansion through the lens of holding companies. 

HIGHLIGHTS

From Single Brand Success to Multi-brand Dominance: The Franchisee’s Path to Expansion – Kevin Oldham

“As a franchisor, if you have one of these businesses, let’s say you’ve got one brand that you start with and then you spin up another brand, most likely people that are gonna buy that other franchise brand or your initial franchisees for your other brands, your existing franchisees. I can tell you that, like, definitively. We see that play out over and over again. Because they already believe in the management team. They already have a relationship. And if I’m looking to expand my services, and maybe it’s even something that’s complimentary, right? I can sell the same thing to my existing customers. It’s just like a different type of service, but it’s something else that they need. To me, that’s like a super attractive value prop, not only for the franchisor because you probably know who the first people are.They’re gonna adopt your new brand, but also for the franchisee because you already have, like, your local geography nailed down with your brand 1, and then you could go add brand 2 for portfolio. And, to me, there’s just so much serendipity involved in it.”

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