Welcome back to another exciting episode of the Franchise My Business podcast, hosted by Kevin Oldham. In this episode, we dive deep into the core of business – MONEY. Many entrepreneurs struggle with tracking their finances, but we have a solution! Today, we have a special guest, Max Emma,  the CEO and Chief Bookkeeping Officer at BooXkeeping Corp, a franchise that simplifies the accounting function in businesses. Join us as we explore Max’s background, his journey as an entrepreneur, and how he navigated through the challenges of starting a franchise during the pandemic. 

But Max’s story doesn’t end there. He shares how the idea for Bookkeeping came to fruition, and how it has become a recession-resistant franchise, providing businesses with essential financial support. Despite facing obstacles like the pandemic, Max’s resilience shines through as he shares how he navigated the challenging times and adapted his business model.

So buckle up and get ready to be inspired by Max’s entrepreneurial journey and his passion for helping business owners thrive.

HIGHLIGHTS

Ensuring a Solid Relationship for Long-Term Success – Max Emma

“The way we do it when we bring somebody as a franchisee, they’re becoming part of the family. It’s almost like a marriage of some sort, and so we are dating 1st before we actually go into the official relationship because it’s not even a partnership. For me, it’s more than that because you’re stuck, quote, unquote, with this person for 10 years for the life of your franchise agreement. The only desk can take your part. But the thing is, if we’re really talking to them and trying to find out, are we the same in the culture? Do we have the same goals? Because otherwise, it’s just not gonna work in the long term. So what’s the point to even start?”

Building a Strong Relationship with First Franchisees – Kevin Oldham

“For somebody who may be thinking about franchising, it is a really smart way to go with your 1st location. Have somebody who, first of all, knows they’re the first one. Obviously, they’re gonna know the first one, but have that good relationship with them. We’re going through this process right now with another system, and it is really cool to see these 1st people getting closer and closer to opening. I think they’ll open in the next, you know, 30, 40 days, and we’ve learned a lot. The thing is you really are doing it in partnership with those people. As many times as you think about your 1st franchisee and you think that you’ve thought of every single thing that they will need. Chances are once you really put somebody on your platform, you’re gonna find a little bit of a gap, and you’re oh, we didn’t think about that. So we get to go build it for that person. And having somebody that will be patient with you and go through that feedback loop with you and be a true team member is super important.”

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