What role did marketing play in the initial success and expansion of the business?

Welcome back to another exciting episode of the Franchise My Business podcast. In today’s episode, we dive into the world of franchising and explore a unique franchise system that revolves around I.T. and process optimization. Our guest, Jayesh Kasim, co-founder of Valenta, shares his fascinating journey from being a project manager in Australia to starting his own franchise. Through innovative thinking and the need for efficient back-office operations, Jayesh and his team expanded their services to include virtual teams in India, ultimately leading to the birth of Valenta.

Our host, Kevin Oldham, deep dive into the challenges and triumphs Jayesh experienced along the way, highlighting the power of solving a problem that you are personally passionate about. As the conversation unfolds, we discover how Valenta evolved into a global franchise system, providing I.T. solutions and digital transformation services to clients worldwide. The discussion sheds light on the importance of staying close to clients, becoming their trusted strategic advisors, and building lasting relationships that go beyond mere business transactions.

Join us on this episode that unleashes innovation and explores the extraordinary! 

HIGHLIGHTS:

Global Expansion Strategies: How We Secured Clients in Multiple Markets – Jayesh Kasim

“We knew we had a good range of services that other businesses could benefit from, right? So we started taking it to market in Australia. We landed our first few clients there and we started expanding. And the 1st market we expanded to internationally was the UK. Then we entered the US, Canada, New Zealand, Europe and so on. So for the first 5 years, we were securing clients ourselves in global markets. We expanded our service clients as well, right? We launched a consulting service 2 years into the business. And then a few years later, we launched digital transformation and the service clients kept expanding based on where we saw a need in the market. However, once after the 1st 5 years we were reassessing our situation, we knew securing clients was not hard, right? We were able to do it ourselves easily by traveling, seeing clients and securing them. But a lot of times, we just did trade shows in new markets and we landed our 1st few clients.”

Leveraging Diverse Experiences for Client Success – Jayesh Kasim

“It’s people that have that consultative sales experience, right? I think they’re the ones who make it work a 100%. That being said, we have people from diverse backgrounds. We have people with a consultative sales experience. For example, we have a doctor in the business as well, but he quite understands how our services could benefit medical professionals and medical practices, right? And he’s built a really good business just based off, that experience. We have people with audit experience, that have joined us. So It’s a mixed bag, but I think the common theme across is they’re really good communicators. They have good business acumen and they really care about Their clients, right? Which is trying to understand the problem, their goals and objectives, and helping them get there using our services.”

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