Welcome back to another episode of the Franchise My Business podcast, hosted by Kevin Oldham. In today’s episode, we will be joined by Brigham Dallas, the owner of Hello Sugar. Hello Sugar is a chain of Brazilian wax and sugar salons started in Phoenix Arizona. His current role is chairman of Hello Sugar AZ and the CEO of Hello Sugar Franchise. They will be diving into the world of franchising and the myriad challenges and triumphs that come with it.

Kevin and our guest share a common passion for marketing and franchising, which adds an extra layer of excitement to this discussion. Together, they explore the entrepreneurial journey, with our guest sharing their compelling story of starting a waxing salon to escape the world of selling scammy diet pills.

But what sets it apart is the focus on the crucial aspect of cadence in franchising. Brigham breaks down why many people fail in their franchise endeavors because they overlook the importance of properly establishing and scaling their business. They explain the recommended cadence for success and the dangers of expanding too quickly without a sturdy foundation.

Join us on this inspiring episode as we uncover the realities, successes, and lessons of the franchising world. 

HIGHLIGHT:

Franchisee Influence: How Their Trust Pushes Business Owners to Clean Up and Level Up – Kevin Oldham

“I started franchising, I didn’t realize that this would have this effect. I I think of this a lot like having guests come to your house. So, like, normally, your business is probably good enough. Right? Like, you’ve got dust in the corners. You’ve got a table that’s like a semi wipe. There’s a few dishes in the sink. You know what I mean? When you start to franchise and other people’s money, their life savings, their whole time and investment is invested in you and trust in you, It’s like when guests come to your house, you just make everything spotless. Right? You’re cleaning the scenes.You’re behind the counters. You’re putting the chairs away, The dishes, like, everything’s perfect. And this is what this transformative process happens to your business when you franchise. So people, when they start, they go in and they’re like, oh, there’s not a process for x, y, and z. Let me make that process. And in this system of building that process, they make it better. And every single aspect of your business is a little bit cleaner and a little bit better.”

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