Preparing a family-owned flooring company for acquisition
Armstrong-Citywide Hardwood Flooring
Where they started
A family-owned flooring company run by a husband and wife wanted to transition out of their business. The business was highly dependent on the owners for generating new customers and maintaining operations, which made it hard to sell.
What we did
Built a marketing and customer acquisition system that ran without the owners: digital campaigns, local outreach, referral programs, and automated lead generation. Then worked with the owners to prepare the company for sale, and supported the new owners after the transaction.
Result
The company was successfully sold to a new family, who stepped into a business that no longer relied on the original owners.
"Kevin's knowledge put us in a position to reach markets that we hadn't ever reached before. He was worth 10 times what we paid him..."
Dave & Jacci Brattin, Exited Owners of Armstrong-Citywide Hardwood Flooring
Confidence · Growth
Taking a one-person wealth advisory national
A solo wealth management firm
Where they started
The founder had the expertise but lacked the confidence and support needed to grow the business. The firm was not positioned to compete with larger wealth advisors.
What we did
Built a growth strategy so the small firm could punch above its weight, gave the founder the confidence and tools to go after 401k contracts with larger companies, and introduced him to the business partner who filled the gaps in operations and business development.
Result
The firm began securing 401k management contracts with larger companies and is now on the radar of major businesses in its market.
Growth · Licensing
Turning a local financial services firm into a national player
A financial services company
Where they started
A local business with ambitions beyond its market. It had a strong local foundation but lacked the infrastructure and strategy to scale.
What we did
Designed and implemented a Regional Director Program to recruit and train directors across new territories, with ongoing support as each territory opened.
Result
Expanded to 30+ territories and built a national network serving customers in most of the United States.
Built from scratch
Building an award-winning auction marketing company
A 500+ location rural real estate franchise
Where they started
The franchise saw an opportunity to sell more land through auctions, but lacked the infrastructure to run proactive auction marketing campaigns.
What we did
Built and branded an in-house marketing services company, Enhanced Marketing Solutions (EMS), with a specialized team focused on auction campaigns.
Result
50+ awards from USA Today and the National Auctioneers Association, hundreds of millions in assets sold over 17+ years, and auction sales that helped the franchise through the Great Financial Crisis.
New revenue
Diversifying revenue for an independent medical practice
A semi-rural family medical practice
Where they started
The practice relied heavily on insurance payments, which limited its revenue growth and flexibility.
What we did
Served as fractional CMO for six years, launching a direct-to-provider wellness program, a standalone supplement shop, and other cash-based services.
Result
The practice now draws patients from over 30 miles away and has steadily reduced its dependence on insurance payments.
Tech · AI and the future
Scaling a metaverse platform during the pandemic
A virtual collaboration platform
Where they started
When the pandemic hit, businesses suddenly needed new ways to collaborate. The platform had the potential but was still a small team without the infrastructure to scale quickly.
What we did
Partnered with the founder, CEO, and core team to develop and market a virtual conference center for business meetings and events.
Result
The platform became a go-to solution for virtual collaboration during the pandemic, and its infrastructure still serves as the backbone of the fastest-growing residential real estate brokerage in the United States.
What people say
"We went from barely hanging on to record growth in just a few months. The insight and strategies Kevin teaches are the reason."
JRJacob Ransom Founder of Ransom Digital
"If you're online searching for a coach, a framework, or just someone who can actually help your business, stop searching. My challenge to you is to try this."
DRDavid Roberson Founder of Ignis
"Beyond business insight, Kevin provides the grounding you need when entrepreneurship gets turbulent. Every major decision he's guided has led to profitability. Not by accident, but by design."
MDMark DeGrasse Founder of AI Branding Academy
"Kevin completely changed my relationship with money. I'm now tracking every dollar, anticipating cash flow weeks ahead, and planning for things like five-Friday payroll months before they hit. That's a different business than I was running before."
DMDavid Marks Founder of Quality Automotive
"Kevin and his team are worth every dime. Over the years they've been a key part of our growth, knowledgeable, trustworthy, and consistently following through. If you want professionals who actually deliver, Diffactory is the answer."
JMJohn Mercurio Founder of Blue Ocean Search Firm
"The Diffactory team delivered on every promise, right on time. We're genuinely thankful to have them as partners."
RQRachael Qualls Founder of Venture360
"Kevin helped us understand what it actually takes to move from idea to company. Honest feedback, long-term thinking, and always available when we needed direction. His experience has been invaluable."
BHBlake Hodgson Founder of KC Proto
"The founders Kevin works with rave about the value he brings. His knowledge is current, well-articulated, and his energy is infectious. He holds people accountable while genuinely caring about their outcomes. I hope to keep working with him for the rest of my life."
Weston Bergmann Founder of BetaBlox
"Kevin and the team at Diffactory are the real deal. They do exactly what they say they're going to do, no excuses, no overpromising, just results. What stands out most is how genuinely they care about their clients. You can feel the integrity in the way they communicate, deliver, and follow through. It's refreshing to work with a team that still values quality, accountability, and doing things the right way. If you're looking for people who take pride in their work and treat your business like it matters, Diffactory is it."
