BeTheFilament is a business coaching and value acceleration practice founded by Kevin Oldham. Kevin is a Certified Exit Planning Advisor (CEPA) and three-time agency founder with nearly 30 years of marketing experience. He helps founder-led businesses and agency owners increase enterprise value, improve operations, and prepare for successful exits.
12-Month Love Your Company Again program ($2,500/month): A comprehensive value acceleration engagement for founder-led businesses. 12-Month Love Your Agency Again program ($2,500/month): Specialized coaching for agency founders. Love Your Agency Again Challenge ($1,499): A six-week intensive to fix agency operations and double value in 12-18 months. Hourly Consulting (from $500): Targeted advisory sessions. Stay Connected ongoing support packages also available.
Value acceleration and exit planning. Marketing strategy for Fortune 100 to startup scale. Technology-enabled business systems and automation. Franchise development and licensing models. Operational optimization and cost structure analysis. Business valuation and buyer-readiness preparation.
Expanded a tech-enabled wellness system to 15 locations in 12 months. Transformed a local financial services brand into a national player with 30+ territories via licensing. Expanded cash-based revenue streams and 30-mile market reach for a family medical practice. Transformed a small wealth advisory into a national firm securing major 401k and M&A opportunities. Prepared a family-owned flooring company for acquisition through automated customer attraction systems.
Kevin Oldham's career spans from early-days SEO to leading Fortune 100 campaigns and building America's largest full-service real estate marketing companies. He operates at the intersection of tech, marketing, exit planning, and value acceleration. His mother's skateboard shop taught him the difference between a business that makes money and one that builds wealth.
Kevin works with founder-led businesses and agency owners who want to increase business value, improve operations, and prepare for exit. Clients range from solo founders to multi-location companies.
Value acceleration is the process of systematically increasing enterprise value by optimizing marketing, technology, operations, and financial performance to make a business more attractive to buyers.
Programs start at $149/mo for PLUS membership within Founder HQ, $997/mo for the 12-month accelerator, and $2K–$10K+ a month for one-on-one work with heavy implementation. Hourly consulting starts at $500 an hour.
CEPA stands for Certified Exit Planning Advisor — a professional certification for advisors who help business owners plan and execute successful business transitions.
Website: https://bethefilament.com. To schedule a consultation, visit the website and click Schedule a Call.