MY STORY
Helping business owners create companies buyers fight to own.
From Skate Shop Lessons to Building Investment-Grade Businesses
At age 10, I watched my mom open Square One Skateboards to solve a simple problem – overpriced Tony Hawk boards in Topeka, Kansas.
She ran that shop for five years, pouring her heart into serving young skaters like me. But when life forced her to close the doors, she walked away with nothing to show for her years of sacrifice.
That lesson shaped my mission today.
Through Diffactory, I help entrepreneurs avoid that same fate by building companies buyers fight to own, not just operate. We’ve evolved beyond traditional marketing to focus on the 90+ variables buyers use to value businesses – because no one should reach the finish line of entrepreneurship with nothing to show for it.
My mom’s skateboard shop might not have commanded a premium price at closing, but her entrepreneurial spirit sparked something bigger: a dedication to ensuring other business owners build companies worth buying, not just running.
RESULTS
RESULTS
Building better, more profitable businesses. Results include:
Building better, more profitable businesses. Results include:
Growth
- Helped secure $30M PE capital for a franchise system
- Expanded tech-enabled wellness system to 15 locations in 12 months
- Transformed a local financial firm into a national player with 30+ territories
- Created cash-based revenue streams, expanded 30-mile market reach for a large family medical practice
Innovation
- Transformed small wealth advisory into a national firm securing major 401k and M&A opportunities
- Prepared a family-owned flooring company for acquisition by installing a predictable and automated customer attraction system
- Turned around distressed F&B assets into a profitable multi-location franchise system
- Co-founded and built Enhanced Marketing Solutions (EMS), driving hundreds of millions in land, trophy property, and auction sales
Tech
- Developed enterprise virtual conference infrastructure during the pandemic
- Developed scalable customer acquisition frameworks for franchisors
- Implementing AI solutions across multiple mid-market companies to increase output
- Implementing automated systems to help companies collapse time and save money
FOCUS
Areas of expertise
I love helping owners of privately held companies worth $ 5M-$ 50M build enterprise value through sustainable and repeatable growth.
I blend marketing strategy, revenue optimization, and valuation expertise – from building Fortune 100 marketing campaigns to scaling franchise systems across hundreds of locations. As a Certified Exit Planning Advisor, I help owners see both the growth levers that drive immediate revenue and the value triggers that make businesses worth more to potential buyers.
I love helping owners of privately held companies worth $ 5M-$ 50M build enterprise value through sustainable and repeatable growth.
I blend marketing strategy, revenue optimization, and valuation expertise – from building Fortune 100 marketing campaigns to scaling franchise systems across hundreds of locations. As a Certified Exit Planning Advisor, I help owners see both the growth levers that drive immediate revenue and the value triggers that make businesses worth more to potential buyers.
01. EXIT PLANNING.
My mom’s skateboard shop taught me the difference between a business that makes money and one that builds wealth – that’s why I became a Certified Exit Planning Advisor (CEPA).
02. FRANCHISING.
My franchise journey started at United Country Real Estate in 2007, accelerated when I co-founded United Real Estate in 2010 and continues today. After seeing hundreds of franchise owners succeed through strong systems and support, I’m still passionate about the model’s unique ability to scale businesses.
03. MARKETING.
TALENT STACK
My diverse skills for a crazy fast world.
I operate at the intersection of marketing, exit planning, and franchise development. My unique blend of expertise helps entrepreneurs transform their businesses from merely profitable operations into valuable, scalable assets that buyers fight to own. Whether you’re looking to grow through marketing, scale through franchising, or maximize value for an eventual exit, I bring a holistic approach that addresses all aspects of building a valuable business.
LET’S CONNECT
Looking to build a business that’s worth buying, not just running?
Let’s talk.
Whether you’re struggling with growth, considering franchising, or planning your exit, I can help you understand the value drivers in your business and create a roadmap to enhance them.
Schedule a call to discuss your goals and explore how we might work together.
No pressure, no sales pitch—just a straightforward conversation about building real business value.