Love your agency again
Challenge
Limited to 8-10 agency owners ready to double their value while loving their agency in 12-18 months.
Six Weeks to fix What’s Breaking You and Build an agency You Love
The Agency Owner’s Nightmare
Feast or famine revenue rollercoaster
Chasing low-end clients who drain your soul
Rates tanking from commoditization and global competition
Unreliable partners screwing up delivery
AI/Google shaking your foundation
Cashflow ISSUES and REVENUE HURDLES
What If You Could change it?
Turn erratic revenue into predictable cashflow?
Ditch the cheap clients for ones who value you?
Stand out in a sea of sameness without slashing rates?
Deliver without burnout or flaky freelancers?
Build an agency that thrives, not just survives?
That’s Exactly what this
challenge OFFERs
no BS. no magic software. no empty promises.
just results and accountability.
Your Six-Week
Transformation
week 1
We kick off by uncovering what’s secretly tanking your agency’s value. Think owner dependency, client churn, or burnout. We’ll do a baseline valuation and pinpoint your #1 value trap, clarifying what’s holding you back. By the end, you’ll know exactly where to focus to start loving your agency again.
Discover Your Agency’s Value Traps and Pain Points
week 2
Define Your Agency's Expensive Gaps
Pinpoint exactly where money is being left on the table in your agency. We'll analyze your service offerings, pricing structure, and client portfolio to identify high-margin opportunities you're currently missing, creating a roadmap to sustainable revenue that doesn't depend on you working harder.
week 3
Develop your customized strategic framework that addresses immediate revenue needs and long-term value creation. This isn't theory—you'll walk away with practical, proven plays tailored to your agency that can be implemented immediately to drive cash flow and value.
Build Your Agency's Custom Playbook
week 4
Execute your highest-impact initiative with full support. We'll break down the implementation into manageable steps, anticipate obstacles before they arise, and ensure you have everything needed to drive meaningful results within days, not months.
Run Your First Play with Confidence
week 5
Measure, Adjust, and Double Down
Learn to track what matters, interpret results accurately, and make quick adjustments. You'll establish your personal decision-making framework for determining when to pivot versus when to accelerate, ensuring your limited resources always flow to your highest-return activities.
week 6
Create your sustainable 90-day rhythm that balances short-term revenue generation with long-term value building. You'll leave with clear next steps, accountability structures, and the confidence from knowing exactly how to maintain momentum without falling back into old patterns.
Lock In Your Agency's Future
90 DAYS OF ACCOUNTABILITY
AND SUPPORT AFTER
“Beyond business insights, Kevin provides the dynamic grounding essential during entrepreneurial ups and downs. The proof? Every major decision he's guided has led to profitability—not by accident, but by design.”
Mark DeGrasse
AI Branding Academy
“Working with Kevin has helped transform how I view my agency beyond what I bring to it as the Owner. Business is more than just business; it can’t rely only on the entrepreneur. It has to be more than that.”
Adam McChesney
Builders of Authority
“We went from barely hanging on to making record growth in just a few months all because of the insight and strategies Kevin teaches.”
Jacob Ransom
Ransom Digital
“Kevin has dropped huge bombs on me to help me see through my blockages from a different perspective and help me adjust to the kinds of clients we work with. This has saved us insane amounts of headaches and made us lots of $”
Leaf Vance
Advance Creative Agency
DETAILS
WHAT IS INCLUDED
Transform your agency from a demanding job into a valuable, transferable asset you enjoy running again. In six weeks, rediscover your passion while building systems that increase your income and long-term business value.
put on your seatbelt
Baseline AGENCY valuation to see where you stand.
Weekly online mentorship (or in-person at KC HQ).
Hands-on exercises you’ll share with a tight-knit cohort.
Honest feedback to sharpen your execution
Extreme accountability—no mailing it in.
3 months of support post challenge.
limited to 8-10 motivated agency owners
need A MORE HANDS-ON APPROACH?
You started your agency to create, innovate, and build something meaningful.
But now, you’re drowning in client demands, managing endless revisions, and chasing invoices. It’s exhausting. You’ve thought about walking away more times than you’d like to admit.
I get it. I’ve built three agencies over the past 20 years and felt every high and low this industry offers you.
Imagine Loving Your Agency Again..not wanting to burn it down
An Agency That Can Run Without You:
Stop being the bottleneck. Build real systems and teams that handle the work so you don’t have to.
Clients You Actually Want to Work With:
Attract and retain clients who respect your expertise (and pay on time).
A Clear Path to Growth or Sale:
Whether you want to grow, sell, or breathe, we’ll develop a plan together.
one-on-one partnership For Agency Owners Tired of the Hustle, Chaos and Burnout
12 MONTHS TO A BETTER LIFE
VALUE ACCELERATION
FOR AGENCIES
I love helping agency owners build value through sustainable and repeatable growth.
I blend marketing strategy, revenue optimization, and valuation expertise. I have built Fortune 100 marketing campaigns and scaled franchise systems across hundreds of locations.
As a Certified Exit Planning Advisor, I help owners see the growth levers driving immediate revenue and the value triggers, making agencies more valuable to potential buyers.
In one year, we’ll transform your agency from a daily struggle to a business you’re proud to own.
Here’s how we’ll do it:
1. Diagnose the chaos
We’ll identify what’s draining your time, profit, and sanity. From client concentration to poor margins, we’ll find the gaps.
2. Build Systems That Work
Together, we’ll create repeatable processes, clear roles, and accountability—so your team runs the day-to-day.
3. Focus on Profitable Growth
We’ll develop strategies to attract high-value clients, improve margins, and grow revenue without more work.
4. Prepare for Your Next Move
Whether you want to grow, sell, or step back, we’ll ensure your agency is ready and valuable.
B U I L D I N G B E T T E R,
M O R E P R O F I T A B L E AGENCIES
your new
life
what you will experience in the year ahead:
first 30 days
Clarity on what needs to change and some quick wins.
Immediate fixes to free up your time to do your best work.
First steps toward consistent revenue and healthy profits.
by 6 months
A leadership team that actually leads.
Improved cash flow and increased (sustainable) margins.
More time away from client drama.
by 12 months
An agency that doesn’t need you daily.
A valuable agency (i.e. sellable) without your required involvement.
A clear, actionable plan for your future. Options that put you in control.
One-on-one
programs
It's not another coaching program where you get a fancy course that collects dust. These are working sessions where we roll up our sleeves together. I'll be in the trenches with you, building systems, fixing processes, and driving actual results.
Think of this as adding a Chief Value Officer invested in your success. Someone who's grown and sold companies, built teams, and knows how to create significant value. This is not just theory but proven experience.
Yes, the investment is substantial. But consider this: How much is unclear direction, misaligned teams, or inefficient systems costing you right now?
What would having someone shoulder-to-shoulder with you, doing the work, not just advising from the sidelines mean?
Choose your level of support:
| Program | Who It's For | Focus Areas | Level | Investment |
|---|---|---|---|---|
| EXPLORER | You need clarity but can execute yourself. |
|
1x 90-min session per month + Slack/text support | $2500/mo |
| BUILDER | You need consistent course correction & hands-on help. |
|
2x 90-min sessions per month + on-demand guidance Bi-annual IRL Meetings in KC, your town or somewhere else |
$5000/mo |
| NAVIGATOR | You need a high-intensity, in-the-trenches partner. |
|
4x weekly sessions + VIP access + hands-on execution Quarterly IRL Meetings in KC, your town or somewhere else |
$7500/mo |
Helping agency owners create companies buyers fight to own.
M Y S T O R Y
From Skate Shop Lessons to Building Investment-Grade Businesses
At age 10, I watched my mom open Square One Skateboards to solve a simple problem – overpriced Tony Hawk boards in Topeka, Kansas.
She ran that shop for five years, pouring her heart into serving young skaters like me. But when life forced her to close the doors, she walked away with nothing to show for her years of sacrifice.
That lesson shaped my mission today.
Through Diffactory, I help entrepreneurs avoid that fate by building companies buyers fight to own, not just operate. We’ve evolved beyond traditional marketing to focus on the variables buyers use to value businesses – because no one should reach the finish line of entrepreneurship with nothing to show for it.
My mom’s skateboard shop might not have commanded a premium price at closing, but her entrepreneurial spirit sparked something bigger: a dedication to ensuring other business owners build agencies worth buying, not just running.
M Y A S S E T S
Diverse Skills
for a crazy fast world
I operate at the intersection of marketing, exit planning, and franchise development. My unique blend of expertise helps entrepreneurs transform their businesses from merely profitable operations into valuable, scalable assets that buyers fight to own. Whether you’re looking to grow through marketing, scale through franchising, or maximize value for an eventual exit, I bring a holistic approach that addresses all aspects of building a valuable business.
Differentiation Strategies
Marketing Strategy
Exit Planning
Taekwondo
“Kevin and his Diffactory team are simply put, AMAZING! Regardless of your business size Diffactory can help you ignite your growing business or explode your current efforts. They are nimble and outside-the-box thinkers that are able to uniquely address your needs. If you are seeking growth within your company, do yourself a favor and reach out to see just how they can help you!”
— DAVE FULK, CEO
REPUTATION RHINO