AGENCY OWNER
 CASH FLOW TOOL

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Awesome job grabbing the Agency Owner Cash Flow Tool!

This little spreadsheet has been my business lifesaver for years.

I built this because I got tired of wondering where my money was going and when clients would pay. It's helped me sleep better, make smarter decisions, and avoid those "uh-oh" moments we all dread.

There's nothing fancy here, just a practical system that works. I've used it through good times and tough stretches, and it's kept me sane.

I genuinely hope it brings you the same clarity and confidence it's brought me.

Got questions? Just hit reply and I'm happy to help.

Here's to smoother sailing for your business!

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Helping agency owners create companies buyers fight to own one day.

M Y S T O R Y

From Skate Shop Lessons to Building Investment-Grade Businesses

At age 10, I watched my mom open Square One Skateboards to solve a simple problem – overpriced Tony Hawk boards in Topeka, Kansas.

She ran that shop for five years, pouring her heart into serving young skaters like me. But when life forced her to close the doors, she walked away with nothing to show for her years of sacrifice.

That lesson shaped my mission today.

Through Diffactory, I help entrepreneurs avoid that fate by building companies buyers fight to own, not just operate. We’ve evolved beyond traditional marketing to focus on the variables buyers use to value businesses – because no one should reach the finish line of entrepreneurship with nothing to show for it.

My mom’s skateboard shop might not have commanded a premium price at closing, but her entrepreneurial spirit sparked something bigger: a dedication to ensuring other business owners build agencies worth buying, not just running.

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Image of a stock certificate for Square One, Inc. placed on top of a vibrant, colorful background featuring posters and a skateboarding flyer. The flyer advertises skateboards for Christmas with various brand names. A black corporate records folder is also visible.
Mike Vallely Skateboard deck with colorful elephant graphic on blue background

M Y A S S E T S

Diverse Skills

for a crazy fast world

I operate at the intersection of marketing, exit planning, and franchise development. My unique blend of expertise helps entrepreneurs transform their businesses from merely profitable operations into valuable, scalable assets that buyers fight to own. Whether you’re looking to grow through marketing, scale through franchising, or maximize value for an eventual exit, I bring a holistic approach that addresses all aspects of building a valuable business.

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Differentiation Strategies

Marketing Strategy

Exit Planning

Taekwondo

Kevin Oldham person in front of purple and red abstract art sculpture.
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“Kevin and his Diffactory team are simply put, AMAZING! Regardless of your business size Diffactory can help you ignite your growing business or explode your current efforts. They are nimble and outside-the-box thinkers that are able to uniquely address your needs. If you are seeking growth within your company, do yourself a favor and reach out to  see just how they can help you!”

— DAVE FULK, CEO
REPUTATION RHINO